Journal of Social Marketing
AlcoholSocial marketingSocial capitalFriendship focus groupsModerate drinkingDrinking culture. Most read Most cited Related The most popular papers from this title in the past 7 days:. Social marketing communication messages: How congruence between source and content influences physical activity attitudes.
Social marketing at the right place and right time with new media. The most cited papers from this title published in the last 3 years.
Statistics are updated weekly using participating publisher data sourced exclusively from Crossref. Developing more effective social marketing strategies.
Regulation, public health and social marketing: An integrative model for social marketing. You have access to this item Backfile Earlycite Abstract only. Social engineering and social marketing: Social marketingSocietySocial engineering. Fighting to eat healthfully: ObesitySocial marketingFoodFood environmentEcological model.
Moving social marketing beyond personal change to social change: Strategically using Twitter to mobilize supporters into vocal advocates.
TwitterSocial marketingSituational theory of publicsVocal advocacy. Towards a reflexive turn: Social marketing theorySocial marketingReflexivityActor-network theoryCritical marketingAssemblages. Most read Most cited Related The most popular papers from this title in the past 7 days:.